Start-up Stories

Read the stories of some of the great start-ups we have worked or been working with.

HAYK offers an environmentally friendly car sharing service located easily accessible in housing-cooperatives and co-owners.

Today there are 1.2 billion cars in the world. 28% of the world’s population live in the world’s 4037 cities with more than 100,000 inhabitants. Pollution of city cores is a political problem several authorities want solutions to. HAYK wants to reduce the fleet of fossil emissions vehicles. As a result of the authorities’ regulation, passenger transport in urban centers becomes more challenging through measures such as fewer parking spaces, environmental streets, boom rings and other. HAYK wants and offers environmentally friendly and smart transport to reduce pollution, car traffic and through a simple system create an effective solution for cargo and delivery. The need for transport arises when one is to travel a little outside the busiest public communication routes or need to transport more than we can carry with us on public communication.

CEO Nikolai Pyke is the enthusiast of the concept and with him he has a well-composed team to be able to develop smart and socially beneficial solutions for car transport.

Hayk offers a service where users share environmentally friendly means of transport through a subscription with access to a pool of electric cars organized in housing cooperatives and co-owners. A certain number of electric cars are available around in a big city where you can book it and travel to the car. Through solar cells on the cars and at charging stations, the car in the future could be a separate charging station. The company is in dialogue with City Council politicians in Oslo who have expressed great enthusiasm for the initiative.

Get Started! has connected relevant investors and contributed with advice during the start-up phase. We have connected people to create a good team and we are on the board.

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The idea of HØR (Hear It) was conceived by Harald Næs, who himself was exposed to a hearing injury in 2012 and soon learned what challenges it entailed. A long-lasting and slow treatment process, combined with Harald’s own experiences of stigmatization and disability, contributed to the loss of work.

These experiences brought Harald with him as he, along with his friend Robert Jager, decided to make good and safe audio experiences available to everyone. They set up the company Hear it in 2015, and then got help from the architectural and design office Snøhetta to develop brand names, web sites and store concepts for HØR. In April 2017, HØR received a planned share issue of NOK 5 million which enabled them to create both a shop and an online store.

Over 1 million Norwegians today have challenges with their hearing and even more people regularly experience noise or strain that can damage their hearing in the long run. It wants to do something about it.

HØR will gather the expertise and products that contribute to better hearing and safer audio experiences in one place. The offer will include hearing aids, headphones, speakers, hearing protectors, acoustic products and special products for tinnitus and ringing in the ears. The rapid technological advances in hearing have also led to a number of innovative and new products known as “Hearables”. In this category, HØR wants to be a leader and will among other things offer “in-ear” products that give the user the opportunity to strengthen and filter sound based on their own wishes and needs.

HØR will put the customer and the ear in focus through an innovative new chain with a brand new offer for anyone who wants to take better care of their hearing. There is no similar offer that we have come across anywhere in either the United States or Europe. As part of this, they also create an alternative to the public channel when it comes to the acquisition of hearing aids. They take a holistic perspective on the whole ear, through prevention, helping hearing and enjoying good sound in a good and safe way. Now they have their first store at Byporten Shopping, as well as online store and targets for several new openings of stores around Norway in 2018.

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bbhugme was started by Hilde Sjo Tavares, Ann Kristin S Homdrum and Elisabeth Aas Jacobsen in 2013. The three chiropractors own the chain Bekken & Barn, which since 2006 specializes in the treatment of pregnant women, pelvic complaints, infants and children.

The idea of bbhugme came after the pregnant and new-born mothers for treatment requested a home-based aid. Something that could relieve pain and improve sleep. When the chiropractors found that such a thing did not exist, they had to make it themselves.

With good help from K8 Industridesign they made a prototype of the pillow, which consists of a long, malleable inner cushion and washable cover which is attached with silicone rings.

Towards the end of 2013, investors were brought in and the CEO was hired.

Daily manager Åsa Roth has set speed and reached over large parts of the country. bbhugme pillow is currently sold in chiropractic clinics at midwives and at babyshop. Almost 1000 pillows were sold in 2014. The customers are very enthusiastic and some pregnant women say that “That pillow saved me pregnancy.”

New investors have been brought in during 2014 and sales are steadily increasing. Now Sweden is standing for a walk.

Today, 15 people work in the company with plans to increase when Sweden gets started. An enthusiastic team of employees, owners and advisors have great faith in the company.

Get Started! has helped the company with the recruitment of the general manager, investor presentation, financial management and advice on pricing to the store chains.

Get Started! has invested in bbhugme AS and Mads Haaland-Paulsen is on the board of the company.

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Platform 12 (P12) creates an international digital knowledge platform and the development arena for music education. A groundbreaking work tool and further education for instrumental and vocal teachers as well as students. 
With its clear structuring and systematic structure, P12 facilitates collaboration between educators in a whole new way, enabling extensive sharing of both teaching materials and methodological experiences and preserving and systematising the teaching experience of educators, developing teaching methods and contributing to quality assurance. 
This tool allows for creative cross-links of knowledge in the span between quick professional overviews and in-depth opportunities. It is convenient and understandable, accessible to anyone, flexible and easy to use, impact and update.

P12 contains everything from concrete teaching repertoire such as notes, audio illustrations and video to methodical, educational and psychological basic knowledge. 
The content is structured in instrument, level, age, repertoire, methods, planning, learning goals, relationship knowledge, creative processes, concert preparation and practice. The idea for a web-based educational tool has since 2005 been developed through a collaboration between Grete Helle Rasmussen, one of Norway’s foremost music educators and Leif Haglund, Swedish visual artist / graphic designer and pioneer in digital media. The necessity for a common educational platform was discovered during development work in Vietnam, Brazil and in Norway’s extensive country. 

P12 makes knowledge of instrumental teaching easily accessible on a website with departments with different languages. The start is in Norway 2014/2015 and is later developed for Sweden, Brazil, Vietnam and South Africa.

Get Started! has invested in Plattform 12 AS and Mads Haaland-Paulsen is on the board of the company. He is responsible for developing the company as an entrepreneurial company, including the company’s financial strategy and assessment of the company’s ongoing capital needs, applications and follow-up of public support schemes such as Skattefunn and Innovation Norway, foundations and organizations.

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In 2009, K8 Industridesign started the development work with a solar cell lamp that in the course of a few years would become an international success. The aim of the designers was to develop an environmentally friendly light source that meets several of the user’s need for light and which can also charge the mobile phone. The target group they saw as most important were all who live without power in the developing countries of the world. 1.3 billion people today live without electricity and have to use weak and health hazardous paraffin lamps for homework and homework. The result was the solar cell lamp SunBell, and eventually the smaller solar light SunTurtle. In 2011, Marius Andresen contacted his friend Kristian Bye (then head of the digital agency APT) to seek advice on the international launch of the innovation. Kristian lit up the idea.

BRIGHT Products is a Norwegian company with the vision “A world that sees new opportunities”. This vision is deeply rooted in the company’s product development and vision of the potential of people worldwide. BRIGHT has delivered over 210,000 SunBell to refugees under the auspices of the United Nations a number of different countries. Otherwise, the products are sold from BRIGHT in a number of African countries, and in the outdoor market in Scandinavia, Germany, the USA and the UK.

GetStarted! has worked closely with BRIGHT since 2013, and Mads has, among other things, served as acting CFO and operative contributor in the following areas: Financial strategy and assessment of the company’s ongoing capital requirements, applications and follow-up of public support schemes such as Skattefunn and Innovation Norway, negotiations and follow-up of partners for payment guarantees and letters of credit, preparation of accounting figures and liquidity analyses, as well as presentation of this for the company’s board.

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T/RAW Jewellery is a fashion brand that builds up under the small things in everyday life you usually do not directly perceive as beautiful. By recreating them in a precious metal, they get new life and thus an extended life cycle. “An everyday hero” was the jewellery called on magazine, Chamomile. T / RAW is a brand owned and operated by The Garage AS, which is 100% owned by Tine Haaland-Paulsen.

T / RAW designs and makes jewellery in silver, over the past two years, has worked to build a collection under its own brand T/ raw jewellery. The name comes from when Tine started designing and simple jewellery with a light rough and raw look. The jewellery she wanted herself, but she couldn’t find anywhere. Jewellery with a quality both in workmanship and craftsmanship. From producing all the jewellery herself, she now creates prototypes that she creates made of and produced in smaller numbers.

T / RAW is built on the principle of reinforcing your own identity and expression regardless of specific trends.

T / RAW cannot be controlled by trends that come and go but feels closer to fluctuations and changes in the environment down to a more sustainable level. As a designer, Tine is used to knowing trends in future trends. That way, the jewellery is not dependent on pace, but rather objects with designs that last. There are clear jewellery, with a pure expression that can be used both everyday and party.

Get Started! has worked with T / RAW in relation to capital collection and advice on entrepreneurship and start-up. We have also used our network and connected T / RAW with people who have relevant expertise as possible partners. We are a board member.

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